Founder – President Emeritus
DRE Lic: 00282754
Bruce Hanes founded Hanes Investment Realty, Inc. (HIRI) in 1992, as a successor to The Hanes Company, Inc. which began investment real estate brokerage operations in 1969. Through the unshakeable work ethic that he instilled in all associates and employees, he built a paradigm of first class client service and value representation. Mr. Hanes exemplified “Leadership Through Example” and has supervised, or has been personally involved with, over $4.5 billion in investment property transactions.
Through his coaching and hands on management, Mr. Hanes built an investment real estate brokerage company with an unparalleled track record of success. At the time of turning over day to day operations of HIRI, Bruce was able to achieve the following track record for over $420 million in HIRI commercial transactions.
- A list to sale price ratio of less than 1% (0.78%)
- An average of 65 days on the market
- 75% of the properties listed by Mr. Hanes sold at, or above, the asking price
In addition to the best track record of client service in the business, Mr. Hanes’ integrity based approach to brokerage enabled HIRI to obtain that track record with the following additional HIRI achievements:
- Has never been involved in a real estate related law suit
- Has never had an escrow cancelled where the property went unsold
- Has a 100% success rate in procuring financing
- Has a 100% success rate in the facilitation of 1031 exchanges
- Has an average tenure of over 25 years for its senior agents
Through all of the above, Mr. Hanes has created the reputation as a “no-nonsense” broker and that professionalism carries on now and will far into the future. The Hanes’ companies have trained hundreds of commercial agents including the top agents previously and currently in the business. Through his “Practical Deal Making” training program and G.R.I.D. system (Grass Roots Investment Demographics and Sales) Hanes agents were among the most financially successful in real estate, and their clients profited from that knowledge and experience. For a period as long as 10 years The Hanes Company Inc. was the top producing and dominant brokerage in Southern California. In addition to the following six regional offices
- Los Angeles (Beverly Hills office)
- The San Fernando Valley (Sherman Oaks Office)
- The South Bay (Torrance office)
- The San Gabriel Valley (San Marino office)
- The Inland Empire (Riverside office)
- Plus Hanes Corporate offices, in Woodland Hills, CA.
Hanes also owned and operated a commercial escrow company, Progressive Escrow, and still remains President and day to day operator of Hanes Properties, LLC, a property management company.
In the nearly 50 years of being in business, Hanes’ owned companies have represented, or marketed properties for an array of institutions and clientele, including:
- Bank of America
- Senior Corp
- Lincoln Property Company
- Lewis Homes
- Glendale Federal Savings
- Frederick’s Development
- North County Bank
- Investment Savings
- The William Lyon Company
- Trammell Crow
- Trust Resolution Corp.
- Federal Deposit Insurance Corp.
- Archstone Communities
Mr. Hanes has authored numerous articles, including “When Will the Free Fall End?”, and has been quoted in notable publications such as The Wall Street Journal, The Los Angeles Business Journal, The Los Angeles Times, and the San Fernando Valley Business Journal among dozens of others. He has published two property management books and developed the guiding principal of “The Five P’s” and “The Five R’s” of property management.
Mr. Hanes received a Certificate in Real Estate from the College of San Mateo in Northern California and is a Certified Real Estate Brokerage Manager (CRB). He has also completed all coursework required to be a Certified Commercial Investment Member of the National Association of Realtors. He has lectured at USC, the Claremont Schools, Cal State Fullerton, Cal State Northridge, and various other state universities, and for several years with the Apartment Association of California and the Real Estate Conference Group. He is the former publisher of The Investor Preview Magazine, and the Hanes Apartment Advisor featuring industry leadership and market trends; and the current Hanes Multifamily Investor, which has a circulation of more than 20,000 owners of over 43,000 multifamily investment properties across Southern California.
Bruce now operates a growing portfolio of multifamily and commercial properties throughout Southern California, and specialize in larger distressed property “turnaround” situations, completing large-scale renovations of existing product with the goals of adding value and repositioning the asset to align with the needs and strengths of the local community. The most recent example of this approach is the 149-unit resort style multifamily property situated on 10.59 acres. The newly renovated property features a one-of-a-kind color scheme and design elements throughout.
While Mr. Hanes is no longer an owner of HIRI, he remains in active pursuit of new acquisitions and the perfection of the quality of his current core portfolio. Mr. Hanes spends each day focused on innovation, creativity, training and technique.